Amy B. Smith
About Amy B. Smith
Amy B. Smith is a global marketing and communications executive with extensive experience helping corporate, government and higher education institutions fulfill their goals and respective missions.
Over the last eight years, she has served as Vice President, Chief Marketing and Communications Officer for two tier-one public institutions: Clemson University and, prior to that, Texas A&M University. These roles included oversight of branding, marketing, analytics, social media, video, graphics design, web, advertising, presidential communications, media, risk mitigation and crisis management, enrollment marketing, and organizational communications.
Prior to her time in academia, Ms. Smith served in vice presidential roles at Raytheon, a Fortune 500 company; Invensys plc, a U.K. FTSE 100 company; and as Managing Director, Public Affairs, at Burson-Marsteller (now Burson Cohn & Wolfe), one of the world’s largest public relations firms.
In 2004, Ms. Smith served a one-year appointment as Director of Communications for the U.S. Army’s Program Management Office in Iraq, after which she was awarded the Joint Civilian Meritorious Medal by the Secretary of the Army for outstanding service in theater.
Ms. Smith earned a bachelor’s degree in political science from Clemson University; a Master of International Management degree from Thunderbird, the Global Graduate School of International Management; an executive education certification in Channels-to-Market from Harvard Business School; and a Master of Public Service degree from the Bush School of Government and Public Service at Texas A&M University.
In addition to serving on the Board of Trustees of Catholic Distance University, Ms. Smith serves on the the Advisory Board of the Washington Political Film Foundation, the Board of Directors for The Legacy Mission, and works with the Santa Barbara Film Festival, Helping Hands, and Elijah’s Retreat.
Smith, her husband, Stephan, and son, Sebastian, happily reside on The Lucky Duck Farm in South Carolina near the Blue Ridge Mountains.